Fashion Streets

Cheongdam-dong Fashion (Celebrity) Street, Gangnam

Cheongdam-dong Fashion (Celebrity) Street, Gangnam


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Next-gen Luxury Shopping: Exclusive Lifestyle 'Democracy'

Touted as the next Champs Elysées of Asia, Cheongdam currently boasts the world's major luxury brands lined up neatly for your shopping pleasure. Present of course are the reknown brands such as Louis Vuitton, Prada, Cartier, Burberry...but also avant-garde international and Korean designers such as Martin Margiela and Son Jung Wan.

Cheongdam isn't about stiff sales assistants that want to feel better about themselves by treating their clients with condescension behind their luxury brands. On the contrary, the "boutiques" installed here are all about providing clients with lifestyle experiences that would have you come back and spend lots more of your money -- Seoul luxury experience is all about excellent service and hospitability. Many of the shops also operate their own restaurants and cafes inside, and regularly launch exclusive promotions and events in an effort to close the distance between the brands and the consumers.

Cheongdam is also known for its cluster of beauty and hair salons with floors and floors of beauty experts offering complete "Seoulite" make-overs, nails, face or body massages, hair-dos...This is where Korean celebrities come to get their make-up done (as well as re-model their body parts - have we mentioned that Seoul is also the mecca of platic surgery?), which is why Cheongdam is also called "Celebrity Street".

  • Playful sculptures look up at the bright sky at Cheongdam
    Playful sculptures look up at the bright sky at Cheongdam

  • Vera Wang
    Vera Wang

  • Studied window exhibits
    Studied window exhibits
  • Could you spot the latest trends through the windows?
    Could you spot the latest trends through the windows?

  • A view of the luzury brand buildings
    Gucci, Louis Vuitton, Burberry...

  • A mile of exclusive boutiques!
    A mile of exclusive boutiques!
[2012-10-23 10:51 Input / 2014-02-06 13:42 Modify]